AI & Media: Google’s “AI Mode” and LLM chat answers are increasingly replacing clicks, and creators like Smitten Kitchen’s Deb Perelman are pushing for protections as AI summaries lift their work without permission. Ad Measurement Trust: A new debate is heating up over marketing measurement independence, with concerns that undisclosed funding arrangements and weaker conversions are undermining confidence in performance data—especially as Meta’s AI ads drive lower costs. Destination Marketing: Visit Maldives says a month-long, data-driven campaign across YouTube, Instagram, Google and Yandex delivered 160M impressions, 22M video views and 600K site sessions. Loyalty Tech: Sainsbury’s Nectar is expanding into Uber Eats, but shoppers must enter full Nectar details at checkout or lose points. Brand x Entertainment: BMW ties its iX3 and 5 Series to Spider-Man: Brand New Day with a “big screen” campaign built around charging and tech storytelling. Social Platforms & Credibility: Malaysia’s Press Institute is developing “journalist-influencers” to keep fast content fact-checked and ethical. Regulation: The FCC added foreign-made grid-connected power inverters to its Covered List, blocking new models from authorization for import, marketing and sale.