Retail Media vs TV Budgets: Guideline’s Q4 outlook flags retail media heating up while TV cools down, a reminder that ad dollars keep migrating to measurable, commerce-adjacent inventory. Platform Governance: Instagram restricted The Hindu and Scroll posts on pellet gun victims in Kashmir under India’s IT Rules, adding to Meta’s uneven enforcement pattern across news and creators. MarTech Security: Seqrite warns SVG files are becoming a stealth attack vector in India, with hidden scripts and phishing redirects slipping past routine filters—bad news for teams sharing design assets and marketing files. Paid Search/Performance: A Spain paid-search roundup spotlights agencies built for results, reflecting how competitive SEM is getting as budgets chase efficiency. Quick-Commerce Pricing Scrutiny: Regulators are targeting “drip pricing” and checkout add-ons in India’s quick-commerce, with Zepto and Blinkit-style fee stacking under the microscope. Brand + Media Tie-Ins: Ai+ Smartphone partners with KBC Season 18, leaning on trust-and-privacy messaging to ride mainstream TV reach. Sports Streaming Marketing: Take-Two teases GTA 6 extended-look plans via Netflix, keeping subscription marketing front and center.