AGP Executive Report
Last update: 2 hours agoLeadership Shuffle: Trade Me names Kul Singh Kargil as its new CEO, bringing REA Group commercial and marketing muscle back to New Zealand after a 25-year gap. Event Marketing: The Bazaar’s “House of Local” returns Aug. 22-23 in Manila, spotlighting Filipino brands with influencer-ready experiences and a direct-to-consumer pitch. AdTech & Marcom: VoiseTech says it’s doubling down on India as AI and programmatic push demand for transparency and measurable outcomes. Customer Service Tech: Zendesk talks voice AI’s shift from “press one” friction to faster, action-taking customer support. Brand Campaigns: Dabur Pudin Hara turns Anu Malik’s catchphrase into an acidity/relief storyline; Laphroaig leans into pronunciation as a social conversation hook. Media & Publishing: Apollo adds a premium archive tier to resist “Google AI” summaries with niche, long-form cultural reporting. Digital Media/Entertainment: RAID: Shadow Legends launches “Echoes of Oz,” adapting Baum’s classic with new champions and an event dungeon. Commerce IPO Watch: Shiprocket lists about 35% above IPO price, saying proceeds will fund marketing and tech upgrades.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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