AGP Executive Report
Last update: 8 minutes agoAI & Data Risk: New UK research finds 51% of businesses fear staff are feeding sensitive company data into unauthorised AI tools, with “Shadow AI” already widespread across IT, customer service, marketing and sales. Apple Launch Watch: Apple is set to unveil iPhone 18 Pro and Pro Max today, with a foldable iPhone Ultra also tipped—plus new CEO John Ternus taking the spotlight. Media/Ad Strategy: IPA data says Brits (especially 16–34s) are consuming commercial media more alone—44% of commercial media time is now solo, up sharply since 2015. Messaging Infrastructure: DIDWW expands A2P SMS coverage to Croatia, Romania, Belgium and Norway, bringing reach to 53 countries for authentication and notifications. Food Marketing Rules: Kazakhstan proposes tighter ads for high-salt/sugar/fat foods aimed at children across TV, radio, social and billboards. Brand Campaigns: Kissht launches “Loans Without Any Hiccups” with Sachin Tendulkar, turning loan approvals into a recurring visual gag. Travel Ads: Emerging Travel Group launches an ETG Marketing Hub as travel ad demand doubles, bundling planning, creative, activation and reporting across its platforms. Energy Prices: Diesel crunch looks set to keep prices high as refining capacity tightens amid war and refinery disruptions.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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