AI & Marketing Policy: New York City lawmakers are pushing a package that would pay AI whistleblowers and create a way for people to sue AI firms, alongside possible “kill switches” and 24-hour reporting for certain AI safety incidents tied to city contracts. Experiential Media: FX’s “AHS:13” immersive Los Angeles activation turned the horror anthology into a chain-reaction, interactive walkthrough—built to drive integrated promotions beyond the screen. Performance Marketing Fixes: A new guide breaks down why event sign-ups stall—landing pages that ask too much, forms that feel like tax returns, and mobile friction—then maps fixes for each leak in the funnel. MarTech Funding: Numeral raised a $100M Series C to expand AI-powered sales tax compliance across industries as rules keep shifting (including software tax changes in California). Creator/Ad Tech: Ink Paragon launched a searchable catalog for sponsored media placements, listing pricing, turnaround, and labeling/link policies across 200+ options. Telecom Growth: Vodafone Idea rolled out free international roaming on select plans (up to three trips a year), positioning it as a built-in benefit. Consumer Attention: HelloFresh warned profits again, blaming weaker new customer acquisition tied to reduced marketing spend. Brand/Community Commerce: Maxis and Malaysia’s KUSKOP plan to train 6,000 entrepreneurs by 2029 via “Perkasa Halal,” pairing digital marketing skills with an accelerator and mentoring.