AGP Executive Report
Last update: 5 hours agoAudience Measurement: India’s readership survey is set for a comeback after six years. MRUCI has appointed Inteliphyle to manage the study, which will combine print and digital audiences and may measure trust and attention alongside reach. Media Deals: The New York Times has bought Letterboxd for $330 million, while Fox’s Roku acquisition has closed amid senior leadership changes. AI and Marketing: Media groups at the World Media Summit called for wider access to AI, responsible journalism and shared standards. Marketers, meanwhile, are weighing the promise of AI agents against the need for budget and brand safeguards. Media Tech: India’s WaveX initiative is inviting film-tech startups to showcase products and connect with industry leaders at IFFI Goa.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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