AGP Executive Report
Last update: 10 hours agoStreaming Leadership Shuffle: Disney names YouTube/Google vet Adam Smith chairman of direct-to-consumer for Disney Entertainment, with Joe Earley moving to president of TV franchise and content strategy—aiming to make Disney+ the “connection point” and tighten ad-tech and platform focus. Paid Media & Platforms: Meta turns its platforms into a paid marketing stack with a new “Meta One” tier, while also pushing more AI and marketing tools behind subscriptions. AI Advertising Push: Europe rolls out ChatGPT Ads, putting AI-driven targeting and creative into the mainstream marketing conversation. Press Release Distribution: Pressat renews its 14-year partnership with PA Media, extending access to PA Media Newswire and Press Release Hub as Pressat expands toward the U.S. Brand Marketing Play: Diageo makes Buchanan’s Coconut a permanent flavored Scotch, betting on shelf space and event programming to carry “summer” into fall. Entertainment Marketing: Take-Two’s Strauss Zelnick says GTA VI needs aggressive marketing even with massive awareness, and Spotify joins the campaign. Retail Media/Attribution: Albertsons Media Collective adds incremental multi-touch attribution.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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