Ad Market Watch: U.S. ad spending logged a fifth straight monthly gain in May, with digital up 9% year-over-year and now 77% of the market, while traditional slipped 21%—a clear signal budgets keep migrating online. Media Policy: The FCC is set to vote Aug. 6 on repealing the local TV ownership cap (39% limit), with radio deregulation also on the table—big implications for local news scale. Streaming Economics: New research says viewers are increasingly subscription-price sensitive, pushing “low price” up to 21% of decision factors and making live sports a bigger retention lever. AI & Journalism Ethics: Sarawak’s premier warned that AI is a “knife” for good or harm, arguing press freedom must be paired with ethics and critical judgment. Beauty Claims Crackdown: Ingredient Clarity Lab launched a digital certification suite aimed at verifying claims and cutting greenwashing in beauty. OTT Regulation: India is considering amending IT Rules to require OTT film certification after the “Satluj” controversy and potential action against ZEE5. Health + Food Marketing: Studies link ultra-processed foods to roughly a quarter of heart disease cases and deaths, adding pressure for front-of-pack labeling and marketing restrictions. Brand Campaigns: Burger King’s Peri-Peri Fest leans into music-led Gen Z storytelling, while SNITCH’s Birthday Sale uses everyday “birthday” misunderstandings to sell the promo.