AGP Executive Report
Last update: 11 hours agoMarcom & Media: Philips leans into category synonymity with “Airfryer matlab Philips,” starring Sushmita Sen and Chef Ranveer Brar, while CP Plus doubles down on cricket tech via exclusive third-umpire partner status for India–Afghanistan and an umpire-cam tie-in. Brand Partnerships: Vadilal and Parle license Hide & Seek for a new ice cream range, backed by a nationwide integrated campaign built around the “evil eye” idea. Marketing Talent & Strategy: Epigamia hires a marketing head and a manufacturing lead as it targets a ₹1,000 crore run-rate, and Jio Haptik’s SOLO activation rewards winning ideas from Delhi-NCR pitches. Digital & AI Adoption: A report says Indian non-profits lag on digital maturity and AI use, even as interest grows. Travel & Tourism: World Tourism Day coverage spotlights AI reshaping travel planning while keeping the human touch. Regulation & Trust: Movistar says it blocked 229M fraudulent calls since 2025, pairing security features with a new media campaign. Sports Business: Manchester City’s guilty verdict on most Premier League charges raises questions about state-backed football money and long-term fallout.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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