YouTube & Google Ads: Google unveiled YouTube BrandStack plus new AI ad tools in India, aiming to make planning, buying, and performance tracking feel more “one place” for marketers. AI for media teams: Meltwater expanded its Model Context Protocol so AI assistants can pull Meltwater insights, generate reports, and track alerts inside the platform—positioning “trusted intelligence” as the input. Prediction-market marketing: Polymarket is back in the U.S. with a high-visibility influencer and sports-team push to win trust after its offshore regulatory troubles. Creator economy & trust: Australia is tightening rules around influencers promoting gambling, while Telstra faces scrutiny after a major network outage—both raising questions about brand accountability in digital media. AEO for B2B: InnovAit AI is promoting a 5-pillar AEO framework for AI search visibility, arguing SEO alone won’t get you recommended in AI answers. Sports marketing: Bank South Pacific signed on as a major sponsor of the 2026 Rugby League World Cup, backing a regional marketing campaign. Housing & valuation tech: Kelley Blue Book launched Kelley Blue Book Homes in 10 states, pitching faster, neighborhood-level valuation ranges to compete with existing real estate estimate tools.