Agentic Marketing & Media Intelligence: Newton Research and dentsu are expanding an AI-powered media intelligence partnership across Carat, dentsu X and iProspect in the US, aiming for faster, on-demand analysis and real-time visibility for human-led buying. Interactive Publishing: Riddle.com launched an Interactive Graphic format that lets publishers add clickable hotspots to images without developers, promising longer dwell time and more participatory storytelling. CTV Optimization: Culture Hive and Subjective rolled out autonomous cultural optimization for premium CTV via Index Marketplaces, using a Cultural Relevance Score to shift from static targeting to impression-level cultural fit. Ad Tech in Games/Audio: Odeeo expanded in-game audio advertising access in France through Lagardère Publicité News, while Speedrun AI Labs deployed an autonomous social media agent that drafts and prepares assets with human approval before posting. Brand Trust & Compliance: Starbucks Korea closed 2,000+ stores early for ethics training after a controversial campaign, and India’s CCPA fined Storia Foods and English Oven for “100%” claims that didn’t match product composition. Marketing Ethics Watch: Wowcher faced backlash after a crocodile-attack joke email mocked a toddler’s real-world tragedy.