AGP Executive Report
Last update: 11 hours agoBrand Safety & Identity: Malaysia’s police chief warned companies against using the Royal Malaysia Police logo/identity in promotions without approval, stressing officer presence isn’t endorsement and pointing to potential legal action. Agency Growth: Praytell opened a Singapore office to expand creative communications across Asia and help regional clients go global. Independent Media Power: Australia’s independent media agencies (IMAA) have surged from 5 to ~180 members in 6.5 years, claiming 50%+ of digital spend and 40% of traditional, with pitch win rates rising. Marketing & Consumer Trust: Sri Lanka’s e-commerce study flags a “digital trust gap,” with cash-on-delivery still seen as safer despite rising online shopping. Food/Brand Campaigns: Protinex launched a multi-language TV and digital push tying protein to everyday muscle strength. DTC & Social Mandates: Scribbld won digital mandates for Playnxt (screen-free play) and Terrapy (women’s wellbeing). Sports Marketing Moment: Ritzbury Roccoa in Sri Lanka is running a Messi/Ronaldo jersey QR-code chocolate promotion through Aug. 20. Industrial Electrification Pitch: Watlow spotlighted its POWERSAFE medium-voltage heater/control platform for scaling electric process heating.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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