AGP Executive Report
Last update: 11 hours agoAI Ad Measurement: IAS and DoubleVerify are piloting independent brand-safety and performance measurement for ChatGPT ads in the US. Weight Watchers’ reported cost per acquisition was 15.3% below its benchmark. Digital Health Marketing: India’s medical regulator now bars doctors and hospitals from using fake reviews, misleading rankings and AI-manipulated testimonials across social and other online channels. Publisher Strategy: A Nigerian media executive urged newsrooms to build research and durable knowledge as AI answers increasingly divert audiences from publisher sites. Brand Campaigns: Cetaphil Baby’s new video featuring Rohit Sharma and Ritika Sajdeh turns a familiar debate about a baby’s resemblance into a pitch for specialised skincare. Social Commerce: Printful’s new TikTok Shop guide arrives as live-shopping sales more than doubled in the first half of 2026, spotlighting creators’ growing role in commerce.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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