MDM Hotel Group names Charlene Conill as marketing chief

MDM Hotel Group has appointed veteran hospitality marketer Charlene Conill as Corporate Director of Marketing and Public Relations for its five Miami-area Marriott properties. The move brings back a former longtime MDM leader to oversee brand, communications and public relations as the company continues investing across its portfolio.

Why it matters: - Charlene Conill will help shape how MDM Hotel Group markets five Miami properties to guests, partners and the broader hospitality market. - The appointment brings back a former insider with deep knowledge of the company’s brands and the Miami luxury hotel scene. - MDM is signaling continuity in its brand strategy while it keeps investing across its portfolio.

What happened: - MDM Hotel Group appointed Charlene Conill as Corporate Director of Marketing and Public Relations. - Conill is now the senior marketing and communications leader across MDM’s full portfolio in Miami. - Her portfolio includes JW Marriott Marquis Miami, Hotel Beaux Arts Miami, JW Marriott Miami, Miami Marriott Dadeland and Courtyard Miami Dadeland. - MDM said the move is a return for Conill after she previously spent more than a decade with the company.

The details: - Conill previously served as Marketing and PR Manager for MDM Hotel Group. - She was part of the pre-opening team for JW Marriott Marquis Miami and Hotel Beaux Arts Miami in 2010. - Her new scope includes marketing strategy, public relations, brand management, social media and communications. - She will oversee both property-level and corporate-level initiatives. - Between her two MDM stints, Conill worked in luxury real estate, architecture and brand development. - At R.J. Heisenbottle Architects, PA, she was Director of Marketing, Communications and Business Development. - At Coldwell Banker Realty – Florida, she was Luxury Markets Manager. - In that role, she led the company’s Global Luxury brand program, taught luxury marketing curriculum statewide and shaped strategy for high-end listings across Florida. - MDM Hotel Group was founded in 1990. - The company says it has focused on elevating underserved urban markets through high-quality amenities and world-class brands. - MDM says it has helped transform areas including the Dadeland Mall neighborhood, Brickell Avenue corridor and downtown Miami. - The company manages five premium Marriott-branded properties in Miami-Dade County. - The JW Marriott Marquis Miami is a 41-story Downtown Miami landmark with 357 guestrooms, 80,000 square feet of meeting and event space and Boulud Sud Miami.

Between the lines: - The hire blends institutional memory with outside experience, which can help MDM keep a consistent brand voice while sharpening its messaging. - Conill’s background in luxury real estate and architecture suggests MDM wants broader marketing expertise, not just hotel-specific experience. - The appointment also underscores how central Miami’s luxury hospitality market remains to the company’s identity.

What's next: - Conill is expected to guide marketing and communications across the entire MDM portfolio. - Her first tests will likely include reinforcing each hotel’s distinct identity while keeping the group’s brand strategy aligned. - MDM says it will continue its portfolio growth and investment in Miami.