Accelevents hires Laura Hall as marketing chief

Accelevents named Laura Hall vice president of marketing on July 15, 2026, as the Boston event software company pushes into its next growth phase. Hall will report to CEO Jonathan Kazarian and lead brand, demand generation and AI-driven marketing efforts.

Why it matters: - Accelevents is adding senior marketing leadership as the company looks to expand in the event management technology market. - The hire is aimed at strengthening brand awareness, speeding demand generation and supporting broader growth. - Hall will also help shape how Accelevents uses AI across marketing, a priority as event tech companies compete on both software and human connection.

What happened: - Accelevents announced on July 15, 2026 that it appointed Laura Hall as vice president of marketing. - Hall reports directly to Founder and CEO Jonathan Kazarian. - The company said Hall will lead the marketing organization. - Hall will focus on brand strength, demand acceleration and market expansion.

The details: - Hall brings more than a decade of B2B marketing leadership. - She most recently served as vice president of revenue marketing at Billtrust. - At Billtrust, Hall led integrated marketing programs that strengthened market position and accelerated new-logo growth. - Earlier, Hall was vice president of marketing and customer experience at Revegy. - At Revegy, Hall led a brand and go-to-market transformation that helped position the company for acquisition. - Hall holds an MBA from the Georgia Institute of Technology’s Scheller College of Business. - Hall also earned a B.A. in communications from the University of Georgia. - In her new role, Hall will sharpen Accelevents’ brand and market positioning. - Hall will scale demand generation across paid, organic and lifecycle channels. - Hall will build the marketing function needed for continued growth. - Hall will also lead the team’s use of AI to move faster, scale what works and improve data-driven decision-making.

Between the lines: - CEO Jonathan Kazarian framed the hire as part of a broader shift from product-building to broader market storytelling and growth. - Hall’s background suggests Accelevents wants someone who can connect brand work with measurable revenue outcomes. - The company is signaling that AI will be part of the marketing operating model, not just a product or messaging theme.

What's next: - Hall is expected to help Accelevents deepen its market presence and support the company’s next stage of growth. - The marketing team will likely focus on faster demand creation and tighter alignment between brand, channels and AI-enabled execution.

The bottom line: - Accelevents is betting that a seasoned marketing operator can help turn product momentum into broader category share.