Direct Online Marketing launches agentic engine optimization services

Direct Online Marketing is rolling out Agentic Engine Optimization services to help businesses prepare their websites, content, structured data and digital assets for AI agents that can research, compare and act on behalf of users. The Pittsburgh agency says the work extends SEO and generative engine optimization as AI tools take on more multi-step tasks.

Why it matters: - AI agents are moving beyond search results and into research, comparison and task completion. - Businesses may need their websites and digital assets to be readable by both humans and AI systems that can take action. - DOM is positioning Agentic Engine Optimization as a new layer of digital visibility on top of SEO and Generative Engine Optimization.

What happened: - Direct Online Marketing announced the launch of its Agentic Engine Optimization Services on August 11, 2026. - The Pittsburgh-based digital marketing agency said the service is designed to help businesses prepare for AI agents that research products and services, interact with websites and complete tasks for users. - DOM specializes in SEO, Generative Engine Optimization, paid advertising and AI-focused marketing strategies. - The agency said businesses can learn more about the service through its AEO services page. - DOM also published a detailed guide to Agentic Engine Optimization.

The details: - Agentic Engine Optimization, or AEO, focuses on structuring website content, technical data, APIs and digital information so AI agents can consume, understand and act on it. - DOM said the service examines how easily AI agents can access, interpret and use information across a company’s digital presence. - The work can include semantic HTML, schema markup, structured data, crawlability, robots.txt configurations, llms.txt files, product feeds, APIs, pricing information, documentation, website content and email content. - DOM said service pages should clearly explain what a company offers, who it serves, how services work and what actions a customer can take. - Product information should include attributes, pricing, availability and comparison details where relevant. - Technical documentation should give agents understandable instructions, inputs, outputs and actions. - The agency said its process can also include AI agent website readability and crawlability audits, semantic HTML and website structure reviews, content restructuring for machine comprehension, product and service information optimization, API and technical documentation reviews, product feed and catalog optimization, pricing and availability structuring, AI agent accessibility testing, cross-channel consistency reviews and ongoing AI agent visibility testing. - DOM said the goal is to make it easier for agentic systems to understand a business and identify actions they can take.

Between the lines: - Google and OpenAI are already describing AI tools that can take actions across apps, workflows, files and the web, which raises the stakes for how businesses present information. - DOM is framing agent visibility as an extension of existing search work, not a replacement for it. - The shift could move digital marketing from optimizing for clicks alone to optimizing for machine-readable action. - Wright said businesses should start preparing now rather than waiting until agents become a major source of research, recommendations, transactions and customer actions.

What's next: - DOM expects businesses to start treating agentic discovery as part of digital marketing planning. - The agency said brands will need to answer basic questions such as whether an AI agent can tell what they sell, understand pricing, compare offerings, find locations and complete requested actions. - DOM will continue offering SEO, Generative Engine Optimization, paid advertising, analytics, website development, content marketing, international marketing and AI-focused digital marketing services. - The agency said it has operated since 2006 and has supported clients selling into more than 150 countries.

The bottom line: - DOM is betting that the next visibility battle is not just for search engines or chatbots, but for AI agents that can act on a customer’s behalf.