Cogya and ROI Monitor set free webinar on turning marketing expertise into AI

Cogya and ROI Monitor will host a free live webinar on Sept. 10 to explain how Pablo Turletti’s 15-year marketing ROI methodology was turned into an AI platform. The session will show how the system was built, what changed after launch and why the model could matter for other companies with hard-to-scale expertise.

Why it matters: - The webinar is aimed at a common business problem: turning a single expert’s judgment into a system that can scale. - ROI Monitor’s methodology links marketing activity to measurable business and financial outcomes, which can help teams connect spending to results. - The discussion could matter for companies trying to apply AI to specialized operational knowledge, not just general automation.

What happened: - Cogya and ROI Monitor will host a free live webinar on Thursday, Sept. 10 at 12:00 PM ET. - The session is titled “Cogya x ROI Monitor: A Case Study in Turning 15 Years of Marketing IP Into an AI System.” - The webinar will stream live online via Zoom. - Registration is available here. - Seats are limited, and registration is required to receive the Zoom join link.

The details: - Cogya is a Miami-based AI strategy and product development firm. - ROI Monitor is the marketing ROI platform founded by Pablo Turletti. - The webinar builds on last month’s announcement of the AI platform Cogya built with Turletti. - The platform operationalizes Turletti’s causation-based marketing ROI methodology. - Turletti developed the approach over 15 years. - Turletti has trained more than 1,000 marketing professionals in the method. - Damien Bonnefoux and Mohamed Abdalhamid of Cogya will explain how they mapped Turletti’s decision-making logic into structured AI workflows. - The session will also cover architecture choices behind the platform. - The webinar will address what changed operationally for ROI Monitor after the system went live. - Turletti will discuss what it took to translate 15 years of judgment calls into a system that can run consistently.

Between the lines: - Cogya is using the webinar to show the build process, not just the finished product. - Bonnefoux said many companies have an expert whose judgment does not scale beyond that person’s calendar. - Turletti said the challenge was translating judgment calls into something that runs consistently without him in the room. - The framing suggests the platform is meant to preserve expert standards while reducing dependence on manual oversight.

What's next: - The live session is scheduled for Sept. 10, with Q&A expected to be part of the event. - The webinar may give a preview of how Cogya plans to position similar AI systems for other expertise-heavy businesses. - If the format draws interest, the companies could use the case study as a template for future deployments and education sessions.

The bottom line: - Cogya and ROI Monitor are betting that deep domain expertise can be turned into repeatable AI workflows without losing quality.