Upfluence launches agentic creator marketing platform

Upfluence says its creator marketing platform can now autonomously run campaigns for brands and agencies, cutting launch time from weeks to minutes. The release highlights AI-powered creator discovery, outreach, approvals, payments and reporting, backed by more than 12 years of creator intelligence.

Why it matters: - Upfluence says the new platform is built to help brands and agencies operate creator marketing programs at up to 10 times their current scale. - The shift moves creator marketing from AI-assisted execution to autonomous workflow management, which could reduce manual review and speed up launches. - Upfluence says the system is designed to improve both brand efficiency and creator outreach quality.

What happened: - Upfluence unveiled an agentic creator marketing platform powered by Jaice, its AI system. - Vivien Garnès, Upfluence co-founder and co-CEO, said brands can go from a campaign brief to a program launch in as little as 5 minutes. - Garnès compared that with a typical process that can take 6 weeks and up to 20 hours of manual review. - The platform is aimed at e-commerce brands and agencies that want to scale influencer marketing programs autonomously.

The details: - Jaice can understand a brand, discover creators, conduct outreach, negotiate fees, manage approvals and payments, launch programs and report on campaign performance. - Upfluence says the AI is powered by more than 12 years of proprietary creator intelligence and real-world campaign outcomes. - Kevin Creusy, Upfluence co-founder and co-CEO, said the system draws on data from 3,600+ brands and more than 14 million creators. - Upfluence says brands have run 35,000+ creator programs through the platform over the last four years. - The company says every recommendation uses data from creator relationships, campaign performance signals and e-commerce conversions. - The platform can recommend creator profiles and campaign directions even before a brand defines those inputs. - Upfluence says creators receive personalized outreach based on their content and interests. - Internal analysis shows response rates to AI-written outreach are over 20% higher. - Upfluence data shows brands are 28% more likely to work with a creator selected by the platform's AI than one found through manual searches. - The previous AI-assisted version of Jaice helped brands hire 160,000 creators in 2025 alone. - The new agentic version expands Jaice from an AI assistant into a system that can autonomously execute and advance campaigns. - Upfluence says the platform is MCP-enabled and can connect with MCP-compatible environments such as ChatGPT, Claude and Cursor. - That connection lets marketers and AI agents access Upfluence intelligence and start creator workflows inside tools they already use. - The platform includes configurable brand-safety controls that screen creator captions and videos across major social platforms before outreach begins. - Brands can set their own risk thresholds across a wide range of categories.

Between the lines: - Upfluence is positioning agentic AI as an operating model change, not just a productivity upgrade. - The company is leaning on proprietary data as its main moat, arguing that long-running campaign history improves recommendations and automation. - Brand-safety controls suggest Upfluence is trying to address a key concern for teams that want more automation without losing oversight.

What's next: - Brands and agencies can request a demo at More information. - Upfluence appears to be pushing the platform into broader AI workflows through MCP-compatible tools, which could expand how teams trigger campaigns and use creator intelligence.

The bottom line: - Upfluence is betting that creator marketing teams want AI that can do the work, not just assist with it.