TruLata launches AI marketing platform for service businesses

TruLata launched its AI marketing platform for service businesses on Product Hunt, pairing automated marketing tools with a free website builder. The new offering is designed to show owners every lead, its source and its cost in one place, with paid plans starting at $400 a month.

Why it matters: - Service businesses often spend money on marketing without a clear line of sight to what drives leads and revenue. - TruLata is betting owners will pay for a system that automates marketing work and ties results back to cost in one dashboard. - The launch combines software, website building and campaign management in one product stack.

What happened: - TruLata launched the TruLata Marketing Command Center on Product Hunt on Sept. 28, 2026. - The platform is built for service businesses and runs a company’s website, search, Google and Meta ads, content and outbound on a schedule. - TruLata also launched a free site builder alongside the platform. - Building and editing a website is free, with no card required. - Taking a site live on an owner’s own domain costs $49 a month.

The details: - Every form on the website becomes a counted lead. - If a form stops sending, the system flags it the next morning. - The platform shows where the business appears in Google and in answers from ChatGPT, Gemini, Claude and Grok. - TruLata monitors the Google Ads account’s change history every day. - The dashboard shows every lead, its source and its cost on one screen. - The platform’s paid plans are month to month with no setup fee. - Starter costs $400 a month. - Launch costs $650 a month. - Growth costs $1,200 a month. - Command is available through sales. - The site builder costs $39 a month when billed yearly, or $468 a year, to go live on an owner’s own domain. - TruLata says the product is available now at the product page. - TruLata also directed people to see the launch on Product Hunt.

Between the lines: - TruLata began as a marketing agency in 2017 before turning its internal workflow into software. - The company’s pitch is rooted in a familiar pain point for small business owners: marketing reports that show activity but not profit. - The product reflects a broader shift toward AI tools that promise to replace scattered agency services with one operating layer. - Founder Trace Gordon said owners kept saying they paid for marketing and could not see what it did. - Gordon said TruLata was built so an owner can open one screen and see every lead, where it came from and what it cost.

What’s next: - TruLata will continue selling the platform on a subscription basis with monthly billing. - Owners can start with the free website builder and upgrade to a paid live site or one of the marketing plans. - TruLata says the team that built the software also runs it with each customer. - The company says it will keep focusing on service businesses and on showing marketing results in one place.

The bottom line: - TruLata is packaging agency-style marketing execution into a single AI platform with pricing that starts at zero for website building and $400 a month for the full system.