Mowi USA marketing leader Diana Dumet spotlights brand building and seafood education

Diana Dumet, Senior Director of Marketing at Mowi USA, is being highlighted for her work leading integrated marketing across the Americas and for her focus on consumer education around seafood. The profile also points to her long career across consumer brands and her push to help young women build adaptable, values-driven careers.

Why it matters: - Diana Dumet leads marketing for Mowi USA, the world’s largest salmon producer, across the Americas. - Her work sits at the intersection of brand building, e-commerce, digital marketing, and consumer education in a category where trust and information shape purchase decisions. - Dumet’s career path reflects a broader shift in marketing toward cross-channel leadership and constant adaptation.

What happened: - Influential Women featured Diana Dumet in a profile published on October 20, 2026. - Dumet serves as Senior Director of Marketing at Mowi and has held the role for seven and a half years. - Her responsibilities include product development, branding, e-commerce, digital marketing, content creation, and integrated marketing for the Americas. - She previously served as Senior Director of Content and Digital Marketing at Jazwares. - Dumet also held global marketing roles at Yum! Brands. - She studied at Duke University’s Fuqua School of Business.

The details: - Dumet has 24 years of marketing experience. - Her background spans consumer products, quick-service restaurants, and food. - She said she is passionate about building edutainment platforms and consumer education around seafood. - Dumet’s advice to young women is to try many kinds of work early, learn from people around them, keep learning, and seek mentors across multiple areas. - She said progress comes from steady pacing and perseverance. - Dumet encouraged young women to stay humble while treating themselves as a brand. - She described adaptability and continuous learning as essential in today’s marketing environment. - She said loyalty matters to the people who gave her opportunities, to her employer, to her supervisors and systems, and to herself. - Dumet said she believes in staying true to her values and not compromising on what she believes.

Between the lines: - Dumet’s emphasis on consumer education suggests seafood marketing is moving beyond promotion toward teaching shoppers how to understand what they buy. - Her focus on grit, loyalty, and adaptability signals a leadership style built for a fast-changing media and brand landscape. - The profile positions her as both a senior operator and a mentor figure for women entering marketing.

What’s next: - Dumet aspires to become a chief marketing officer. - She also aims to pioneer multimedia marketing approaches for food categories. - Her next phase appears aimed at expanding from category leadership into broader executive responsibility.

The bottom line: - Dumet’s career blends brand strategy, digital execution, and consumer education into a single leadership profile that fits where marketing is headed next. - Learn more about Diana Dumet