Trellis Marketing unveils Stitch Buffalo rebrand

Trellis Marketing completed a full rebrand and website redesign for Stitch Buffalo, a Buffalo nonprofit that supports refugee and immigrant women through textile arts. The new identity is meant to expand the organization’s reach, sharpen its visibility and support long-term growth.

Why it matters: - Stitch Buffalo now has a refreshed brand and website built to support broader recognition in Buffalo, across the region and beyond. - The overhaul is designed to help the nonprofit better tell its story, attract supporters and strengthen long-term sustainability. - The launch gives Stitch Buffalo new tools to promote its artisans, programs and products online.

What happened: - Trellis Marketing completed a comprehensive rebranding and website redesign for Stitch Buffalo, a nonprofit textile arts center in Buffalo. - The new brand and website were unveiled at a celebration on Oct. 27, 2026, with community supporters, local elected officials and project partners in attendance. - The launch also drew local television news coverage. - Stitch Buffalo serves refugee and immigrant women through creativity, community and economic opportunity.

The details: - Stitch Buffalo was founded in 2014 and operates on Buffalo’s West Side. - The organization runs a Refugee Women’s Workshop, community education programs and textile reuse initiatives. - Trellis Marketing developed a cohesive brand strategy and visual identity for Stitch Buffalo. - The new logo features a needle and colorful, flowing thread. - The tagline is “Every Thread Tells a Story.” - Trellis Marketing also created a 94-page brand manual to keep the identity consistent as Stitch Buffalo grows. - The marketing toolkit includes templates for rack cards, product tags and branded presentations. - The website redesign includes e-commerce development and a refreshed digital experience. - The redesigned site, Stitch Buffalo’s website, showcases artisans, handmade products, educational programs, community initiatives and ways to get involved. - Stitch Buffalo’s mission includes empowering refugee and immigrant women, promoting inclusion through education and supporting environmental stewardship through textile reuse.

Between the lines: - The rebrand is about more than aesthetics; it is a capacity-building effort meant to make the organization easier to recognize and easier to sustain. - A stronger digital presence can help a local nonprofit reach customers and supporters beyond Western New York. - The project reflects a common nonprofit challenge: preserving mission and heritage while updating the brand for growth.

What’s next: - Stitch Buffalo will use the new brand system and website to expand awareness, deepen supporter engagement and grow its online presence. - The organization expects the refreshed identity to support its mission locally, regionally and globally. - Trellis Marketing said the work is intended to position Stitch Buffalo for years of future growth.

The bottom line: - Stitch Buffalo’s new brand gives the nonprofit a more unified public face and a clearer path to reach more people, sell more products and extend its mission.