Tells.co launches Sendavra for email and SMS customer marketing

Tells.co introduced Sendavra, a new email and SMS marketing brand built for retention, audience management and message-level analytics. The platform is designed to help businesses coordinate follow-up across channels while keeping customer permissions separate and visible.

Why it matters: - Sendavra gives businesses one place to manage customer marketing after the first sale or signup. - The platform is built to connect email and SMS follow-up with audience preferences, consent and response data. - Independent retailers, local brands and service businesses are the target users.

What happened: - Tells.co announced Sendavra on November 12, 2026. - Sendavra is a new email and SMS marketing platform under the Tells.co product family. - The brand is focused on customer marketing and retention. - Businesses can explore the platform, create a workspace or request a demo at Sendavra.

The details: - Sendavra combines campaigns, welcome automations, audience management and message-level reporting in one workspace. - The platform keeps contact history and subscription choices together while maintaining separate permissions for email and SMS. - Businesses can capture signups through hosted forms, connect an existing signup source through an integration API or import contacts and permission records by CSV. - Tags and saved audience segments help teams organize contacts and choose recipients for campaigns. - Email permission does not automatically grant permission to send SMS. - Campaign tools let teams draft, personalize, preview and schedule email and SMS messages. - Visual journeys support delays, branches, conversion exits and re-entry rules for welcome sequences. - Businesses can start with email and add a text follow-up only when SMS consent exists. - Message-level reporting includes delivery, clicks, replies and opt-outs. - Branded short links support click tracking. - The sending queue shows scheduled messages, holds and provider errors. - SMS sending controls check consent, timing, location and contact frequency before provider submission. - Teams can keep customer preferences tied to campaign decisions inside the workflow. - A private Sendavra workspace can be created without a credit card. - Live sending requires account review, sender setup and the necessary recipient permissions. - Current channels are email and SMS. - RCS sending and native store and carrier integrations are on the roadmap. - Order-event APIs are available. - Purchase and refund reporting depend on a connected event source.

Between the lines: - The launch reflects a push to make retention marketing feel more operational and less fragmented. - Sendavra is positioned around permission management, which can reduce compliance risk and help businesses avoid mixing email and SMS consent. - The reporting and sending controls suggest the platform is designed for teams that want both workflow structure and post-send visibility.

What's next: - Businesses can create a workspace now and begin preparing contacts, campaigns and journeys before live sending is enabled. - Tells.co says RCS sending and native store and carrier integrations remain planned for later. - Order-event reporting will become more useful as businesses connect outside event sources.

The bottom line: - Sendavra is Tells.co’s bet that customer marketing works best when campaigns, consent and analytics live in the same system.